WHOOP STRAP

WHOOP is an elite level wearable fitness tracker engineered to unlock
human performance. It is the category leader...by a long shot - driven by unmatched hardware, sleep metrics and software.

Specter Series X WHOOP

Three veteran SEALs compete in an epic event for the most noble cause.

On October 25, 2018, three veteran Navy SEALs will skydive from 12,000 feet into the Pacific Ocean, swim 3 miles to shore, then run a 100-mile ultra marathon, all while wearing operational combat gear. WHOOP is helping prepare the SEALs for this grueling task, monitoring their daily strain, sleep and recovery as they raise awareness for the SEAL Future Fund. We'll also be sharing their data live during the event as they push the boundaries of human performance.

Spectre Film:

Event Teaser:

Specter Event Training + Social Shorts:

“LAST IS HARDEST”

Earlier this year, we introduced you to American pro cyclist Lawson Craddock. In 2017, a bout with overtraining derailed Lawson's competitive season. He shared his story with us, and with the help of WHOOP gained a greater understanding of strain and recovery that let him get back on the right track in 2018.

Now, Lawson returns to cycling's biggest stage, the Tour de France. We'll be there every step of the way, with daily updates of his Recovery, Strain, Sleep, HRV and more as he competes in one of the most grueling events in all of sports.

TDF 2019: Tracking the Biometric Data

This site updated fans daily - featuring stage data as well as cummulative data points for the Tour.
Each day/stage included a stage overview and journal entry featuring words from Lawson and insight from his coach Jim Miller. We had no idea the race would be turnout to be such and emotional and physical rollercoaster.

A RETROSPECTIVE:

We had no way of knowing Lawson would crash on stage 01. We also had no idea he would start stage 02, after the diagnosis declared a fractured scapula, and we had zero expectations that he would ever make it to Paris. But he did…and we tracked his data, shared his words, and admired his determination.
In the end it became more than just finishing. He became a household name. An American Hero. He raised $300,000 for his “Houston Strong” charity and inspired a new generation of young cyclists. What was supposed to be a headline about transparency in a controversial sport - “A clean American cyclist shares his biometric data with the competition and the world” - became just a footnote. But important all the same.