“Enter The Playground”

MONGOOSE X DICK’S SPORTING GOODS

This campaign is launching Mongoose’s new retail partnership with Dick’s Sporting Goods. The large retailer will carry a wide range of MTB and BMX bikes for all ages and skill levels.

“The Playground” is a campaign that simply & effortlessly communicates the core ethos of the Mongoose brand. We don’t take ourselves too seriously. We embrace our action sports roots – a culture and community built around sport as “play”. Young or young at heart, let us all embrace the curiosity, passion and quest for adventure only bikes can give us. We are redefining the “playground” as wherever and whatever terrain you ride